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How to Develop Successful Data-Driven Campaigns: Online Interaction /...
Topic: Email Marketing Best PracticesTags: targetingsegmentationonline interactionemail marketingabandoned basketsabandonAs I continue this bite-size ‘data-driven campaign’ series, today I’m going to...
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How to Develop Successful Data-Driven Campaigns: Purchase Behavior
Topic: Email Marketing Best PracticesTags: targetingtargetedsegmentationphotociteemarketingemail marketingdata-driven campaignFor the fifth installment of the bite-size ‘data-driven campaign’ series,...
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Combining Web and Email Strategies for “Perfect Customer Engagement”
Topic: PersonalizationTags: webinarsegmentationrecommendationsPredictiveIntentpersonalizationmagentoemail marketingemailecommercecustomer engagementThere are many ways in which marketers are engaging...
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Top 5 Personalization Tips for Retailers
Topic: PersonalizationTags: personalizationretailsegmentationPersonalized marketing messages are a very powerful tool to keep customers engaged and increase loyalty. Here are our top 5 personalization...
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Why Segmentation is the Key to a Successful Modern Mobile Marketing Campaign
Topic: Segmentation & TargetingTags: mobilemarketingdigitalsegmentationdataSegmenting your customer database is fundamental to developing successful marketing campaigns. The days of mass marketing...
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Five Ways to Master CRM Success with Personalization
Topic: PersonalizationTags: crmpersonalizationsegmentationdigitalmobileconsumersOrganisations have understood the value of personalization for some time, with many companies adopting simple concepts,...
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3 key shopper profiles to target online and in-store this Christmas
Your Christmas campaign is up and running, but how do you best target each type of key shopper type online and in-store? SmartFocus and retail creative agency Live & Breathe present the 3 key...
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5 Digital marketing resolutions you NEED to make in 2016
1. Save money through intelligent personalization:Personalization is nothing new. However, intelligent personalization is still a new concept to many brands. Just including ‘Dear Rebecca’ in a...
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Why behavior is more important than profile in marketing
It is a busy time of the year for me. Wait, let me rephrase that. It’s a busy year!Not only do all friends and family appear to have their birthdays in Spring, they all seem to be ‘special’ occasions,...
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La personnalisation oui, mais en temps réel et avec une autre approche de la...
Nous avons tous en tête les sondages et livres blancs selon lesquels ajouter de l’analyse et de la personnalisation boostent l’efficacité des campagnes emarketing. Mais concrètement, comment s’y...
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